We recently had the privilege of producing a website video for long-time client, Lee Heyward, owner of Style with Lee. Lee teaches the value of always looking presentable, while staying true to your personal style.
The same is true with video. Your website video should reflect your personal style and at the same time communicate your message effectively. Much of this is achieved through planning the message and the rest through proper execution in the production of the video.
Remember: Even the best message in world will be ignored if it isn’t presented in the best way possible.